Findings from research into codes and conventions of genre and music video

Upon questioning people on the codes and conventions of our music genre we decided we should include such things as our artist wearing minimal clothing and perhaps some kind of 'bling' to connote a rich lifestyle and portray sex appeal typically stereotyped with this genre. We're also going to include a performance element, by having people including our main artist dancing and also singing in time to the music to portray her singing, this would be expected in the music video. We will also look for influence from Beyonce as the people we questioned decided she was most likely to perform similarly to Rihanna's song umbrella.