The song is the genre R'n'B and the video fits the conventions of this. It shows Rihanna in minimal clothing, which is very typical of this genre. It also has a lot of close ups of the artist, giving the audience what they want to see. Rihanna is also shown dancing. This shows she is talented, not only at singing and the audience like the see the artist perform.
Rihanna is shown in a dark setting, dressed in all black, this gives off connotations of being 'bad' later in the video she is shown dressed in white ballet dancing, this contrast almost suggests good and bad, angel vs. devil.
The video is performance based, showing Rihanna dancing, making her look good. There are lots of long shots to show her dancing and also show her minimal amount of clothing stereotypical of the R'n'B genre. She is very sexualised with medium close ups of her legs and she uses a prop to dance with (umbrella) relevant to the song's narrative, the editing also fits this as in one scene of the video she is dancing and a water edit has been used.
No comments:
Post a Comment